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Date(s) - Tue 03/01/2022
12:00 pm - 1:00 pm

Please join the SFIPLA and an esteemed panel of academic and corporate leaders addressing institutional and logistical challenges arising from rebranding major institutions, companies and franchises. The panel will discuss intellectual property, legislative, cultural and practical considerations for implementing a successful rebranding strategy.





Alica Del Valle: Associate General Counsel, Marketing & IP at Airbnb, Inc.




David Faigman: Chancellor, Dean & Distinguished Professor of Law at the University of California Hastings College of the Law




Jenny Kwon: Assistant Chancellor & Dean at the University of California Hastings College of the Law





Carla Oakley (Moderator): Partner, IP & Advertising at Morgan, Lewis & Bockius LLP






Ken Pasternak: President & Chief Strategy Officer at Two by Four




Extended Biographies


Alica Del Valle


David Faigman    


 Jenny Kwon         


Carla Oakley        


Ken Pasternak      


Date: Tuesday, March 1, 2022

Time:  12pm-1pm

Place:  ZOOM (login credential details to be provided prior to program meeting date)

Cost:    FREE




The San Francisco Intellectual Property Law Association is an approved provider of California MCLE credit, and certifies that the above activity meets the requirements for one hour of participatory credit.


If you are not a member of SFIPLA or need to renew your membership, join us: